The atmosphere surrounding SoHo is unmatched by any other neighborhood in the city. SoHo is what is often thought of as the quintessential "shopping in New York" experience, clad with shopping celebrities and bohemian artist-types roaming the streets.
This area is renowned for it's character, with cobblestone streets and super artistic iron architecture. It really is one of the legendary districts in New York. You can find big name shops like Tommy Hilfiger, Bebe, Prada, and Bloomingdale's, here right along side seriously avant-garde clothing stores and even artists selling their original paintings on just about every major street in SoHo.
If you come to SoHo to take part in some exciting shopping in New York during you trip, don't be surprised if you do see a celebrity or two making the rounds. One of the most unique shops is the Museum of Modern Art Design Store. Here you can buy a nice collection of original artworks from local New York artists.